How to Get on Editorial Playlists on Spotify

Editorial playlists are curated by Spotify’s staff, and are one of the best ways to get your music heard. They can result in hundreds of thousands of new streams and followers for your music.

Submitting your unreleased tracks to editorial playlists is a great way to make sure that you’re exposing your songs to potential fans. This also sends positive signals to Spotify’s playlisting algorithms, which can help your song gain visibility on the platform!

1. Listen to the playlists

Getting on editorial playlists on Spotify is one of the most important things you can do to get your music in front of new listeners. Whether you’re just starting out or have been in the music industry for years, a spot on a big Spotify playlist can give your music a serious boost, generating thousands of new listeners and streams.

However, it’s important to remember that the process is not as simple as just submitting your music and hoping for the best. You have to work hard to get noticed and build up a following before you can expect Spotify’s team to notice you.

The first thing you have to do is listen to the playlists to see which ones might be a good fit for your music. This means looking at the genres and genre-specific playlists. If you can find a playlist that has an ear for your style and is a good fit, reach out to the curator and ask them if they’d be interested in adding your music to their playlist.

Another way to increase your chances of getting on playlists is by creating social media content that will be relevant to the audience of the playlist. Post videos on TikTok, share your artwork on Instagram, tell people about it on Twitter – anything that will make you look good and draw in the listeners of the playlist.

Once you’ve got a few songs on the playlists, start to promote them. Send e-newsletters to your mailing list promoting the playlist, mention it in press releases, embed it on your website or blog.

Finally, if you have an album coming out, it’s a good idea to submit each single to an editorial playlist before you release it, rather than releasing the entire album at once. This will allow you to have more “at bats” with the Spotify team, which can help you to increase your chances of a placement on a big playlist.

It’s also worth reaching out to playlist curators on social platforms like Instagram, Facebook and Twitter to see if they’d be interested in including your songs. Curators are music fans who love to discover new music and will be happy to have your music on their playlists if they believe it’s worth the exposure.

2. Submit your music

Getting on editorial playlists is one of the most important steps an artist can take to drive organic growth. However, it can be a challenge to get noticed on Spotify without the right marketing strategy in place.

Fortunately, there are several ways to get your music on editorial playlists and the key is to start promoting your music well before release day. This will help to ensure your track is placed on Spotify for Artists upcoming releases and on release radar playlists, a great way to generate streams and followers.

Once you have your song uploaded and tagged to the appropriate genres and moods, it’s time to submit your track for consideration. Spotify asks you for a lot of information about your song and it’s crucial that you give them accurate data. This will allow them to send your music to the correct teams, which can increase your chances of getting on an editorial playlist.

When submitting your music, you’ll need to provide the following information: genre, song name, cover, remixes, instrumentals and more. This will enable Spotify’s editorial team to make the best possible selection of your song for their playlists.

You should also make sure that your music is verified on Spotify (this is a blue check mark next to your name in the artist profile). This will ensure that you can access all of the tools and features Spotify has to offer, including pitching your song to playlist editors.

The best way to start submitting your music for editorial playlist consideration is by creating an account on Spotify for Artists and uploading your music there. Once you’ve completed this, you can go to your Spotify for Artists dashboard and click on the “Upcoming” tab where you’ll be able to submit your new music.

It’s also important to make sure that your metadata is correct – this will enable Spotify’s playlist editors to find your songs easily and quickly when they search for them. If your metadata isn’t complete, editors won’t be able to match your track with the correct features or themes.

3. Reach out to the curators

If you’re a new artist and don’t have many plays or streams yet, getting on editorial playlists can help you build a bigger audience. However, it’s important to remember that it takes a lot of work to get on these playlists. You’ll have to find the right music curators and pitch them your songs.

There are a few different ways to contact playlist curators, and some of them will be more effective than others. You can email them directly, or you can use submission platforms such as SubmitHub or Groover to reach them. Using these methods will ensure that you’re contacting the correct people, and that your emails don’t end up in their spam folder.

Curators are usually very busy, so it’s important to make sure that your pitch is as short and concise as possible. This is because they’ll receive a large number of pitches every day, and you don’t want to overcrowd their inbox with too much information.

The most successful way to approach curators is by sending them a message via email. This will allow you to send a tailored pitch, which makes your music stand out. Also, make sure to include your name and website in the subject line of your email, as this will help the curators understand exactly what you’re requesting from them.

You should also mention how your music fits in with their playlists, and ask if they’re open to adding more tracks like it to their list. If they’re not, it doesn’t mean your music isn’t good – it just means that their preferences don’t match yours.

If you’re looking to gain more exposure and listeners, you should consider putting your new music on independent Spotify playlists created by independent curators. These playlists are usually themed into genres, styles, and moods, and are often curated by public figures, influencers, and music bloggers.

Once you’ve found independent playlists that are a good fit for your music, it’s time to start submitting your tracks. These playlists are a great way to boost your visibility and increase your monthly listeners.

4. Reach out to other artists

Getting on editorial playlists is one of the best ways to gain exposure for your music, but it isn’t an easy thing to do. It requires a lot of hard work and a strong strategy.

The first step is to find artists with similar skill levels and reach out to them. You can do this by searching on music streaming platforms or through social media networks like Instagram or Twitter. Make sure to offer value when you message these producers and don’t be afraid to ask for advice or collaboration opportunities.

Another option is to go to music festivals and meet other artists. Many of these artists will have friends or relatives who can help you get on an editorial Spotify playlist. You can also contact these people through their social media accounts and ask if you can send them your latest track.

If you do this successfully, you might get invited to collaborate with these artists. This is a great way to boost your exposure and build your fan base.

In addition, you can build a network of curators who will listen to your new tracks and add them to their playlists. This will help you generate momentum for your new release and increase your streams.

Once you’ve reached out to these curators, it’s time to start promoting your music. You can do this by posting videos on TikTok or sharing your artwork on Instagram. You can also start looking into pre-save campaigns to drive up the number of Spotify users who save your tracks.

The goal is to raise your profile in the media and get the Spotify team to notice you. This can be done through reviews, features and interviews in the press.

Another approach is to build an entourage of professionals (labels, managers, editors, sync pros). This is important because it helps you to build a network that will support your career in the future.

Besides, these professionals usually appreciate receiving unreleased tracks. This is because they can bring a lot of knowledge and experience to the table.

The best way to get onto these playlists is to generate genuine relationships with the curators. This will allow you to be able to pitch your music to them more easily and quickly.